The Contemporary Canvassing Challenge

Established in 2004, Lincs Prime Fresh is a food delivery service that supplies a wide range of locally sourced products across Lincolnshire.

Their business model originally drew focus upon door-to-door sales and telemarketing, which has seen steep drops in effectiveness in recent years due to the fear of scams, the growth of the internet, and, most recently, the COVID-19 Pandemic. 

To discover how to recruit new customers and increase existing customer spend, the project team conducted competitor research, delivered a survey to existing customers of Lincs Prime Fresh, and conducted a SWOT analysis of their current business strategy. The project team focused their recommendations upon improving the business’ social media presence through the investment in paid Facebook advertising, as well as updating the company’s website, and improving the marketing of the business by company vehicle decals and vinyl wraps. The business offered a large amount of collaboration time with the students, often working together to come up with effective solutions that could be implemented into the business. Each student working on the project was able to bring their area of expertise to the research which resulted in a well-rounded and informed report highlighting the development opportunities for the business. 

As a result, this project was a resounding success, with Lincs Prime Fresh approaching the students for summer employment opportunities at the end of the project.