The Brand Rejuvenation Challenge

Age UK is the county’s leading charity for older people. The Lincoln & South Lincolnshire branch is an independent charity working with the local community to support the elderly.

The charity has a team of over 200 dedicated staff and volunteers helping to deliver services for over 150,000 people in Lincoln and across the county.

For this project, the student team was tasked with creating a plan of renovation for the Park Street Centre in Lincoln. The team suggested changes that could be made to engage visitors and reinforce the Age UK brand which included various methods of attracting customers through the introduction of new services and activities.

The project team conducted extensive market research as well as a review of the current services offered by the charity in order to assess the changes that could be implemented. The group also explored how digitisation could be used within the centre to attract their older audience and improve fitness activities.

The students on this project benefitted from numerous visits to the charity and were able to speak first-hand to the clients, this gave them a real sense of scope for the project and displayed how their efforts would affect real members of a charity.