The Expanding Markets Challenge

Camper UK specialises in the sale of motorhomes. With partnerships with celebrity endorsers Shane Richie and Adam Woodyatt, Camper UK is continually seeking new and exciting ways to capture a new audience. 

The student group evaluated options for marketing the CamperUK products and brand going forward, including new marketing streams (different social media options) or focussed campaigns on new market sectors.
The project team were able to provide insight into the current performance of branding and marketing strategies as well as suggest enhancements to current campaigns, introducing new market options to promote the business more widely for different holiday types.