The Legal Services Challenge

Recognised for outstanding results and financial performance, Sills & Betteridge is a full-service law firm with bases throughout the East Midlands and a head office in the city of Lincoln.

The business understands that the market for the provision of legal services is changing and that innovation in services and delivery is a key factor for success. Based on this, Sills & Betteridge asked the student project team to investigate how utilising online operations would affect business capacity and competition while also suggesting what these online operations could be.

The group conducted a SWOT analysis of the current systems utilized by Sills & Betteridge with the main findings indicating that the business had a high level of brand loyalty though may struggle to attract new clients. A questionnaire was developed to conduct market research on consumer perceptions towards law firms and legal services, and an analysis of the firm’s website was conducted to assess any opportunities for improvement. Recommendations included streamlining the website, introducing a subscription model for middle-level customers, and the use of webinars to provide accessible legal support to those who may need it.

The business was very accommodating to the student project and the group were invited to meet at the business to share their thoughts and work through a solution with members of the Sills & Betteridge team.