The Skies Video Challenge

Following on from their previous Graduate Skills Builder project, Micronclean were keen to produce a marketing solution to engage with their employees across all sites, particularly focussed on their SKIES initiative, a strategy to enhance their company culture. 

The student team worked with Micronclean’s HR and marketing departments to plan and produce a range of short videos for use on the business websites, featuring key employees across the organisation. These videos supported the company’s aim to familiarise its employees with Micronclean’s culture and core messaging. The students also produced a marketing plan to ensure the videos were well received by as many staff members as possible and improve performance.